Guidelines for 10DLC SMS are always changing. But here are a few to keep in mind as you are registering your campaigns:
- The business that obtained consent is the ONLY business authorized to send SMS.
- Financial/Loan – “Third-party” means originating from any party other than the one which will service the loan
- “Cold” outreach is the solicitation of business from potential customers who have had no prior contact with the business and is strictly prohibited.
- Legitimate financial institutions may use SMS in accordance with certain restrictions, and often leverage text alerts for suspicious card activity, appointment reminders, and other transactional messages.
- SMS messages featuring financial investment advice or tips, as well as information on loans and refinancing options, are prohibited.
- Almost all debt consolidation and forgiveness efforts are prohibited for SMS and MMS.