📱 Messaging Compliance Overview
SMS is a powerful tool—but it’s also highly regulated. Here’s what you need to know:
âś… Allowed (With Restrictions)
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Abandoned Cart Reminders: Must be triggered by cart activity only; no payments via SMS.
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Bank Fraud Alerts: TCPA-exempt if non-marketing, sent from banks, and limited in volume.
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Charity Campaigns: Only 501(c)(3) nonprofits with full transparency and opt-in.
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Emergency Alerts: Recommended as Free-To-End-User (FTEU); for real emergencies only.
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Job Alerts: Direct hiring agencies only—no affiliate or work-from-home content.
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Real Estate Listings: Must be from a direct realtor or property manager.
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Insurance: Only direct insurers allowed—no resellers or third-party data sharing.
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Political Campaigns: Must include proper IDs and clear opt-in terms.
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Sweepstakes & Contests: Full rules, eligibility, and sponsor info required.
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SHAFT Content: Age-gated and reviewed case-by-case (Sex, Hate, Alcohol, Firearms, Tobacco).
❌ Not Allowed
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Loan content of any kind
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Debt collection or credit repair
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Affiliate/lead gen campaigns
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Shared or white-labeled short codes
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CBD, cannabis, and high-risk content
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Competitive carrier offers
Need Help?
We work closely with carriers to get your campaigns approved quickly and compliantly. Let’s chat if you have questions!
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